Our People

Heidi Kasselman

Creative Director

South Africa, Germany, Singapore

Heidi is a visionary creative problem-solver with a passion for the unconventional.

She brings 15 years of advertising experience from Africa, Europe, and now Singapore to the table.

She has held leadership roles while working on some of the world’s most influential brands that have shaped global culture. Most recently she ran the Global Porsche Brand & Motorsports business out of Germany. Prior to that she worked as a Creative Director on Google, YouTube, Virgin, Unilever, Diageo, MARS, and Mercedes Benz.

Heidi is a Swiss-Army-knife-kinda creative, having created groundbreaking work across traditional big TV and OOH campaigns, executing large scale activations on a global level, as well as managing global social media accounts and even making online games. She has been awarded globally for her work in Africa and Europe.

Heidi is driven by a desire for the truth, big ideas, and meaningful communication.