As a Design Director, Tracy has focused on branding, marketing, advertising, fashion, events, correspondence and entertainment for nearly 20 years. With a passion for traditional branding, experiential branding and branding for spaces.
Prior to the Brand Terminal and Pangea, she worked for globally recognised agencies to create innovative visual campaigns for luxury brands such as Lexus and Ritz-Carlton. From the traditional ad agency experience, she moved into the fashion world, working to develop identity through branded materials, merchandise and photography.
Tracy’s love of travel has informed and honed her artistic eye for detail, textures and composition. Making her a very handy interior decorator and set designer, as well.