Treasury Wine Estates

The Brief

Following a major organisational restructure, Treasury Wine Estates engaged Pangea to support a series of high priority strategic initiatives across brand, portfolio and internal operating model.

As a global, publicly listed business managing a complex portfolio of premium wine brands, TWE required focused, senior level intervention across several critical workstreams within ‘The Collective’ spanning strategy, operations and internal design.

Our mandate was to bring commercial clarity, sharper prioritisation and coordinated execution consultation across global and regional teams.

The Partnership

Pangea was engaged on a case by case basis as strategic and operational special forces, deployed to unlock value where focus, objectivity and pace were required.

Key workstreams included:
• Designing and coordinating the global to regional brand planning process
• Global portfolio strategy and role definition of priority brands
• Identification and recommendation of growth investment levers across markets
• Consulting on the future shape of the internal agency model and ecosystem
• Streamlining collaboration and decision making frameworks across leadership and marketing teams

Each engagement was structured to align brand ambition with commercial performance and listed company accountability.

Our Approach

1. Portfolio Level Thinking
We clarified the role of brands within the broader portfolio to support smarter capital allocation and prioritisation.

2. Strategic Investment Pathways
We developed structured frameworks to evaluate growth levers across regions and categories.

3. Global to Regional Alignment
We redesigned brand planning processes to create clearer decision rights and reduce duplication across markets.

4. Operating Model Evolution
We consulted on the evolution of the internal agency ecosystem to support greater efficiency, capability uplift and scalability.

The Outcome

• Clearer portfolio roles and growth priorities
• Defined global to regional planning architecture
• Streamlined collaboration models
• Sharper linkage between brand investment and commercial impact
• A more future ready internal marketing ecosystem

Pangea continues to support Treasury Wine Estates on targeted strategic initiatives where precision thinking and executional pace are required.