St Lukes - Christmas Eve

A first for the private health insurance category, we created a 90-second Christmas film, following a family on Christmas Eve as they reconnect across generations, revealing how simple moments of connection can deeply enrich our wellbeing. It culminates in a simple message: “We’re healthier together”.

Research conducted across Tasmania revealed that when people feel connected, they’re healthier and experience greater joy and fulfilment in everyday life.

In keeping with St Lukes vision to make Tasmania the healthiest island on the planet, we create a campaign to showcase connection and how small acts of togetherness could have a profound impact on our wellbeing. In a category crowded with rational messaging, we wanted to create something that would have an emotional connection with Tasmanians.

The Christmas campaign marks the latest collaboration between St Lukes and The Pangea Agency.

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