Intersport

The Partnership:

Pangea partnered with INTERSPORT to create its first Global Omnichannel Playbook, aligning 42 markets and 5,300 stores under a shared vision for one connected omnichannel experience.

The playbook equips every market, no matter its maturity, with the tools, frameworks, benchmarks and inspiration to elevate customer experience consistently across physical and digital.

Role:‍

- Discovery & Immersion

- Omnichannel Strategy

- Brand Experience

- CX & OX

- Global Omnichannel Playbook Development

Positioning & Results:

The playbook reframes omnichannel as a strategic growth engine, with clear benchmarks, diagnostics and practical guidance.

It was launched at their global ACM conference  2025 in Vienna, sparking global alignment and energising teams to lead the next chapter of transformation.

This partnership continues to drive clarity, creativity and cohesion for one of the world’s most inspiring sporting goods retailers.

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